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ABOUT THE BOOK
STAND OUT AS A THOUGHT LEADER and be the leader you were meant to be.
- Know what makes you truly distinct so you stand out
- Conceptualize your purpose and what you stand for, and how this translates into your distinct advantage as a thought leader
- Discover a new perspective and a clear and structured approach to mastering how to stand out and be remembered
You may have a solid business strategy and plan, a superior product or service, talented and dedicated employees and a rock star sales and marketing team—you may be doing all these things right, but if you don’t stand out, you lose.
Having a superior product or service is not enough to distinguish your personal brand. What’s needed is a consistent and genuine
message that communicates what makes you as a leader and your company different. We believe that when you know how you stand out – as a person, as an entrepreneur and as THE thought leader in your industry you build the alignment you need to achieve anything and you are unstoppable.
In our book we offer a new perspective and a clear and structured approach to mastering how to stand out as a thought leader and be remembered.
Understand. Do the work. Stand out with purpose. Combining sense and sensibility, Stand Out as a Thought Leader pushes the envelope to capture a wider audience for thought leaders. It provides innovative ways to inspire others to promote cooperation and growth. How they distill down the eight fundamentals is brilliant and incredibly relevant for those looking to stand out. If you are a business leader, what are you waiting for? Get this book, learn how to lead with purpose, and make a positive impact in your world.
Stand Out as a Thought Leader is an operational and pragmatic approach to evolving as a thought leader. The assessments, lists, and tools are easily applied and utilized
and are highly relevant to modern leadership development. This book is not just frameworks or suggestions, but instead contains real, action-oriented systems that are ideal
for entrepreneurs and others looking to make an impact.
Leadership has never been more important than it is today. Business leaders are
expected to promote positive change and we need a book that captures the true driver of such changes—purpose! With an authenticity-centered leadership style, you'll be
able make your mark on this world by focusing less about making profits at any cost but
rather using them as fertilizer for growth in ways which will create long-term impactful
benefits beyond maximizing returns alone.
Whether you like it or not, like death and taxes, everyone now has a personal brand.
The question is, what are you going to do with it? Are you going to let the outside world
"brand" you or are you going to stand out and brand yourself? Stand Out as a Thought
Leader is an authentic and relevant message designed to help you stand out from the
crowd and brand yourself so you can make the biggest impact possible.
In this crowed over-communicated world we live in, standing out from the crowd can
be difficult. Stand Out as a Thought Leader provides a guide on how to achieve it. It is
written by proven communication experts who have used this process repeatedly. If
you are serious about making a difference and standing out, this is your bible.
The main paradigm change in today's leadership mindset is serving instead of guiding others. This shift is about devotion to people and causes, beyond oneself. This book
will provide you the tools for a mindset change for leaders like you, devoted to working
and living their purpose.
The ability to understand and define your own purpose as a leader is only the first
step in standing out amongst all the voices of leaders that we hear every day. Stand Out
as a Thought Leader pushes you, an aspiring thought leader, to answer the question,
“What is your purpose?”, and then supplies you with the tools you need to build upon
that answer. This guide is a lifeline for the modern thought leader.
This is the most accessible and compressed work on how you can stand out as a
thought leader. When you want your message, that lives inside you, to be heard by the
right audience, read this book.
I believe that entrepreneurs are the driving force of change and innovation and our
world today. They provide jobs, economic growth, products and services that change
peoples’ lives everyday. Stand Out as a Thought Leader helps entrepreneurs find their
voice so they can reach more people and do more good, while becoming the leader
they were meant to be.
Stand Out as a Thought Leader brings to mind a poem from Marianne Williamson. In
that poem, Williamson inspires us to shine, to be liberated, not holding back. By shining,
we inspire people around us to do the same, creating a ripple effect of positive authentic impact in the world. Using this book as a guide, one will shine and unleash their
purpose, creating a ripple effect of positive impact in the world.
As an entrepreneur, Stand Out as a Thought Leader is an essential piece in my library. The practical tools and carefully detailed steps combine to create the perfect
handbook, helping business leaders define their authentic purpose. With this blueprint
in hand, anyone ready to put the time, effort, and passion into developing as a thought
leader, will be able to do it.
Stand Out as a Thought Leader is a simple, easy-to-understand, authentic guide to
a leader’s journey of discovering purpose, using your internal navigation system and
taking decisive action steps to put forth a strong brand. It provides a clear path, shining
a light on each of the 8 fundamentals with specific considerations, making the reader
reflect on where they are at, where they need to be, and how to get there whilst still being true to their purpose. The reader is left excited about chartering a new course with
a clear map. Every leader and entrepreneur should have this map to start their journey
or as a check point along the way.
Self-awareness and consistency are two of the most important things you could
have as a brand. And your brand, well that’s the most important thing you can have.
Having a guidebook like Stand Out as a Thought Leader is crucial as I believe everyone
should build the foundations of who they are and what they represent. It will also make
the good ones become the best.
Stand Out as a Thought Leader. This book gives you all the tools you need to be a
thought leader. It is so important for women to stand up and walk into your power as a
thought leader. This book will help you find the tools to identify, nurture and share that
power. Enjoy this book and claim your power as a thought leader.
Now, more than ever, the world needs authentic leaders who know their purpose,
speak their truth, and have the courage to lead. If that’s you—if you're looking to find
your voice, Stand Out as a Thought Leader is the road map that can help you get there.
With all the pressure on leaders caused by the current state of affairs in the world, it is
easy to get distracted from the idea that you need to spread leadership ideas amongst
your team, peers and community. Part of leadership is willingly sharing what you know
in order to help the next generation of leaders. Having a step-by-step guide like Stand
Out as a Thought Leader offers a framework to support leaders in achieving their potential.
The writers have captured the true essence of positioning your personal brand as
a leader. Reputation, authenticity & the color you choose as a leader is how you shape
your own brand personality. The choices you consciously make determine who you
stand for as a leader. This will ultimately narrate your story differently.
Although we’ve been in business for over 10 years I had never taken the necessary
step to understand our true authenticity. Reading Stand Out as a Thought Leader really
changed my mindset, helping me understand that we need to stand for more than just
the business we are in and the services we deliver. Stand Out as a Thought Leader
provides that thought-provoking road map to determining your distinct advantage and
becoming a true thought leader. It’s an eye-opening journey for both you personally and
your organization.
This book is a wonderful guide for people to follow and amplify your current leadership and brand. Written by true thought leaders who walk their talk. A must read if you're
ready to take immediate action.
Stand Out as a Thought Leader is the essence of finding who you are, what you
do, and most importantly why you do it. Almost going through bankruptcy of my first
business in my early 40s, I realized that it is so important to align your soul, mind, and
actions. I needed this book 5 years ago so I could have saved my time. This is not the
book to keep on the shelf, but to keep it as a bible daily, weekly, and annually.
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ABOUT THE AUTHORS
Winnie Hart and Lorrie Lee bring 30+ years of experience leveraging their twin talents (left brain/right brain thinking) consulting with leaders and businesses to help build and grow their brands to stand out. It starts with defining what they stand for and the difference they make in the world. They then take left-brain, strategic activities like core value proposition, data analysis and sales strategy and apply them to right-brain activities like big ideas, visual strategy and authentic messaging to create an aligned brand and business strategies. At TwinEngine, our brand growth agency is fueled by purpose, we believe that everyone has a distinct advantage that, when discovered, provides just the inspiration and momentum to reach their destination. Winnie and Lorrie are also the authors of Stand Out—Mastering The 8 Fundamentals of Standing Out in Business and What Do You Stand For? They are also the creators of The One-Page Marketing Plan™ and Brand in the Box™—strategic tools to help brands build a clear, structured plan to stand out, take off and stay on course.
