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READY TO STAND OUT AS A THOUGHT LEADER?
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Stand Out
Manifesto
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Digital
Companion Workbook
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ABOUT THE BOOK
STAND OUT AS A THOUGHT LEADER and be the leader you were meant to be.
- Know what makes you truly distinct so you stand out
- Conceptualize your purpose and what you stand for, and how this translates into your distinct advantage as a thought leader
- Discover a new perspective and a clear and structured approach to mastering how to stand out and be remembered
You may have a solid business strategy and plan, a superior product or service, talented and dedicated employees and a rock star sales and marketing team—you may be doing all these things right, but if you don’t stand out, you lose.
Having a superior product or service is not enough to distinguish your personal brand. What’s needed is a consistent and genuine
message that communicates what makes you as a leader and your company different. We believe that when you know how you stand out – as a person, as an entrepreneur and as THE thought leader in your industry you build the alignment you need to achieve anything and you are unstoppable.
In our new book we offer a new perspective and a clear and structured approach to mastering how to stand out as a thought leader and be remembered.
ABOUT THE AUTHORS
Winnie Hart and Lorrie Lee bring 30+ years of experience leveraging their twin talents (left brain/right brain thinking) consulting with leaders and businesses to help build and grow their brands to stand out. It starts with defining what they stand for and the difference they make in the world. They then take left-brain, strategic activities like core value proposition, data analysis and sales strategy and apply them to right-brain activities like big ideas, visual strategy and authentic messaging to create an aligned brand and business strategies. At TwinEngine, our brand growth agency is fueled by purpose, we believe that everyone has a distinct advantage that, when discovered, provides just the inspiration and momentum to reach their destination. Winnie and Lorrie are also the authors of Stand Out—Mastering The 8 Fundamentals of Standing Out in Business and What Do You Stand For? They are also the creators of The One-Page Marketing Plan™ and Brand in the Box™—strategic tools to help brands build a clear, structured plan to stand out, take off and stay on course.
